In today’s competitive commercial real estate market, a professionally designed and optimized CRE website is crucial for generating leads and establishing your credibility. Let’s dive into the top five commercial real estate website design agencies, each offering unique features suited to different needs. All of these agencies use WordPress for building high-performance websites, but they differ significantly in their offerings, processes, and pricing structures.
1. UpliftCRE
At UpliftCRE, we specialize in creating high-performance, SEO-optimized commercial real estate websites designed to convert visitors into leads. Our unique value proposition lies in the pre-written SEO content we provide, tailored explicitly for commercial real estate. This advantage means you can get your website up and running in just a few days, rather than waiting months.
We leverage the Avada Theme and a suite of plugins from Fluent, offering built-in booking, email, and newsletter services. Our sites include 24 expertly designed pages—all for a $0 set-up fee and a monthly managed hosting fee of $150 that includes 2 hours per month of free revisions or customizations. This approach not only saves time but also ensures your website ranks well in search engines for commercial real estate-related keywords in your market.
Additionally, while we offer professionally pre-written content, our clients are welcome to customize their website with their own pages and content. With the Avada Live Builder, making these customizations is easier than ever. This flexibility allows agents to feature their unique value propositions and better reflect their personal brand.
Moreover, UpliftCRE offers seamless integration with Fluent plugins for form building, CRM, support, and booking, as well as Zapier integration for connecting with hundreds of other apps to streamline your business operations and transactions.
Our specialized focus and affordable pricing model make us the go-to choice for commercial real estate agents looking to establish a robust online presence quickly and efficiently.
2. Calico Marketing
Calico Marketing focuses on creating customized commercial real estate websites. They offer both premade and custom-built websites, with their pricing set at $2975 and $5975, respectively. Unlike UpliftCRE, Calico requires you to provide all the content for their custom website, which can be a significant hurdle for busy agents focused on closing deals. Their websites use Contact Form 7 for form building, which may not be as user-friendly as Fluent Forms Pro, making it a bit tougher for agents to manage and create their own forms later.
That said, Calico Marketing is renowned for its design quality and attention to detail, making it a solid choice if you have specific design needs and are prepared to invest more time and money. They excel in creating bespoke designs that reflect the specific requirements of their clients. However, the costs and the need to provide your own content might delay your website launch.
Calico Marketing also offers custom SEO services, but the level of starting knowledge required to provide valuable input to their team can be intimidating for some agents. Those who seek a highly tailored experience and who have ample time to collaborate closely with the designers will find Calico Marketing an excellent fit.
3. BTS Brands
BTS Brands is another key player in the commercial real estate website design market. Their pricing starts at $2950 for a single landing page and goes up to $6950 for a comprehensive 22-page website. Despite the premium pricing, they do not include pre-written content, requiring agents to prepare all of their own materials.
BTS Brands excels in the visual aspects of website design, providing modern, sleek, and highly interactive designs. While this is great for first impressions, the absence of built-in booking and email services could be a drawback for agents looking for an all-in-one solution.
BTS Brands also offers custom analytics integration, giving their clients extensive insights into site performance and user behavior. However, they lack the pre-written, SEO-optimized content provided by UpliftCRE, thus requiring agents to spend additional time and resources in developing impactful content.
Overall, BTS Brands is ideal for agents willing to invest in comprehensive and visually stunning websites, but who are also comfortable with the extended timelines and additional content creation requirements.
4. RealNex Custom Website Development
RealNex Custom Website Development offers tailored solutions for commercial real estate professionals. Their pricing isn’t publicly disclosed, but it is likely in line with other custom website companies. A significant difference here is the requirement for agents to provide all their content, which could delay the website launch and add to the workload.
RealNex uses WordPress and excels in providing a robust user experience, but they lack the comprehensive built-in features that UpliftCRE offers, such as booking and email services. What sets them apart are their real estate-specific features, like property mapping and advanced search functionalities, which can add significant value.
Additionally, RealNex has built-in CRM capabilities which can integrate with their websites, providing a more unified approach to client management. However, their service requires more involvement from the agent’s end, and the pricing can be a sticking point for some.
Real estate professionals looking for a highly customized, feature-rich website with advanced capabilities might find RealNex worth considering, even if it means more effort and higher costs.
5. CRE Grow
CRE Grow focuses on providing fully customized commercial real estate websites. Their pricing is not openly stated, which can make budget planning a bit challenging. The process can be time-consuming as all the content needs to be supplied by the agent.
Much like the other custom service providers, CRE Grow emphasizes high-quality, tailored designs but falls short in offering additional built-in tools. Their websites are often distinguished by their analytical tools and custom reporting features which provide valuable insights into market trends and lead behavior.
One of the key features that CRE Grow promotes is their post-launch support. They offer extensive training sessions and ongoing support, ensuring that real estate agents can make the most of their online presence. However, the initial time and financial investment can be significant.
Agents willing to invest substantial time into crafting content and seeking a highly personalized web presence will find CRE Grow a compelling option.
Summary
When choosing a commercial real estate website design agency, it’s essential to consider not just the upfront costs but also the time and effort required to get the website live. While agencies like Calico Marketing, BTS Brands, RealNex, and CRE Grow offer tailored, high-quality design services, they often come with higher costs and longer development times. Moreover, these agencies require you to provide all the content, which can be a significant time investment.
UpliftCRE, on the other hand, offers a comprehensive solution that includes SEO-optimized content, built-in booking, and email services, all at no setup cost and a competitively priced monthly fee. This makes us a highly efficient and cost-effective option for commercial real estate agents looking to establish a strong online presence quickly. Plus, with Avada’s Live Builder, customizing your website with your own pages and content is easier than ever.
By considering these aspects, you’ll be better positioned to choose the commercial real estate website design agency that best meets your needs.
About the Author: Jason Blackburn
