Your KW site. In the same conversation as CBRE and JLL.
When an owner asks AI who to call, it names the advisors it can check. The national firms are usually on that list. A KW Commercial-branded site with your deals, listings and markets puts your name on it too.
- $249 setup · first month free · plans from $149 a month
- Month-to-month
- Preview targeted in 3–5 business days
Built for the way owners compare you to the national firms
AI search is the new gatekeeper between you and your next client.
Owners ask AI to compare advisors before they sign. It already has plenty to say about CBRE and JLL. The only question is what it says about you: your record, or whatever it scraped together on its own.
Watch: what AI says when a prospect looks you up
So here is how you get in that conversation.
One KW Commercial brand. Your unique body of work.
The design is shared.
KW Commercial colors, type, logo and layout, set at launch and kept the same across every site. An owner sees a brand they already know.
The authority is personal.
Your voice, your specialties, your markets and your services. No other advisor has the same.
Your listings and closed deals.
Every active listing and every closing, with a date, on your own site. That is the proof owners and AI check.
Your case studies and market takes.
The problems you solved and what you think about your market, in your own words.
Same look. Very different sites.
Two KW advisors can share one look and still have very different sites, because what is on them is their own work.
You did the work. Online, the big firms look like the safe pick.
Here is what an owner finds when they check you out next to CBRE or JLL.
Your best deals disappear.
The listing comes down. The press release names the firm. Years of work, off the record at close.
You look smaller than you are.
A headshot and a KW profile page. Next to a national firm’s deal list, that reads like the riskier choice, to an owner and to AI.
AI picks the name it can check.
When an owner asks AI who to call, the national firms are easy to check. If it can’t check you, it offers them instead.
You never get the missed call. That's what makes it expensive.
One look-up can win or lose a whole commission.
Say your typical deal pays you $25,000. An owner asks AI who to call. If it can’t check your record, that commission can go to another agent. If it can, you’re in the conversation. An example, not a promise. Run your own numbers below.
Our assumptions
Move any slider and your numbers update.
Here’s what happened when we did this on our own group.
Microsoft’s AI cited our group’s website 9,100 times in under a year.
Tested on our own group first.
Starting in late 2022, we tested what it takes for AI to find, trust and recommend a commercial advisor. On our own group, not on clients.
We kept what worked.
Putting our track record online where AI could check it: our deals, the sides we represented and the markets we work.
We cut what didn’t.
Anything that didn’t help an owner or an AI find us, check us and choose us did not make it into UpliftCRE.
Then the calls changed.
Calls that used to go to the national firms started coming to a small group instead.
This is one AI. There are many.
Microsoft’s report counts only Copilot and its partners. ChatGPT, Gemini, Google AI Overviews and Perplexity are not in that number, so the real count is likely much higher.
So here’s exactly what you get.
Everything you need to compete with the national firms online.
Authority is the website and about 8–9 unique local articles a month, for $229 a month. No plan goes over $229.
Four things have to be true before AI puts you next to the national firms. UpliftCRE handles all four.
Be readable. Your own website, built for AI to read.
There's finally something for AI to read. Your site is machine-readable from day one.
Be resolvable. One profile. One record.
AI knows exactly which advisor you are. One verified, permanent identity.
Elgin Wells
Commercial advisor · Houston Metro
Illustrative example.
Be verifiable. Every deal, on record.
The same record proves you to everyone: closed deals, listings, market reports.
Every deal, with a date.
Illustrative example.
Be current. Your AI staff keeps it fresh.
You keep closing. The record keeps up, in about ten minutes a deal.
About 10 minutes. You talk, it writes.
Leasing a 42,000 SF warehouse before a refinance deadline
The challenge, the strategy and the result, written in your words and structured so prospects and AI can read it.
Illustrative example.
Your AI marketing staff. Ten-minute meetings.
You talk. They write. You review. That's delegation and management. Not work. Not data entry. Here is what they produce for you:
Three moments. Ten minutes each.
Every AI staff member is a quick 10-minute meeting. You talk. It writes. You review.
When you start
Answer questions about your practice once. Your Brand Architect writes your home and About pages.
When a deal closes
Tell the Case Study Assistant what happened, or just record a voice note. It writes the case study.
When a lead comes in
Your Lead Researcher tells you who they are and what they own, so you walk into the first call prepared.
Or run it from the AI assistant you already use.
1. Tell it what you need.
Use plain words. “Add my new listing on Main Street.” “Write up the warehouse I just closed.” “What leads came in this week?”
2. It does the work on your site.
It drafts the listing, case study, market report or article right on your UpliftCRE site, in your brand’s look.
3. You check it, then publish.
New pages start as drafts. Read it, ask for changes, and tell it when to go live.
What it can handle.
Listings, closed deals, case studies, market reports, articles, your bio, services, testimonials and photos. It can also pull up your leads.
Same site. Same jobs. Two ways in.
Use your built-in AI staff, the AI you already pay for, or both. It all lands on the same site. Your ChatGPT, Claude or Gemini subscription is separate.
Most AI will make something up and hand it to you with a straight face.
A made-up cap rate. A quote nobody said. A credential you do not hold. Your name is on it, and your client is the one who catches it.
We wrote rules into every assistant to stop that. No invented numbers. No invented quotes. No invented deals. I spent hundreds of hours trying to break them before you ever saw one. And you still read every word before it goes out.
— Jason, founder
This website is a setup. The good kind.
Once you’ve seen how your next client checks you out, you can’t unsee it.
We didn’t set out to build software. We backed into it. My dad, Rex, and I run Blue Collar Commercial Group, a small commercial group on the IH-35 corridor. He has worked commercial real estate since 2003. We compete with the national firms’ offices in both San Antonio and Austin.
When ChatGPT came out in late 2022, we started testing what it takes for AI to find, trust and recommend a commercial advisor. We tested it on ourselves first. We put our track record online where AI could check it: our deals, the sides we represented, the markets we work. Then the calls changed. Calls that used to go to the national firms started coming to a small group instead.
UpliftCRE is what we learned in the four years since, built into a website you run in ten-minute meetings.
When I answered the phone and the prospect told me ChatGPT said to call me, I thought Jason was punking me. Instead, I ended up with a $3 million listing.
Elgin WellsKW Commercial · Houston Metro
There's no good reason left to wait. Only comfortable ones.
I'm too busy.
Every AI staff member is a quick 10-minute meeting. You talk. It writes. You review.
I'm not technical.
If you can fill out a form, you can run this. You can't break it.
My KW profile is enough.
Keep it. That’s a profile on KW Commercial’s site. The national firms show their deals. This shows yours, on your own site, and it stays when the listing comes down.
I'll get to it next quarter.
Your record builds one deal at a time. The sooner it starts, the sooner prospects can see it.
It costs too much.
Run the calculator above with your own numbers. Then decide what the expensive option is.
We build sites in order. One at a time.
Every build is released by hand, in the order people sign up. Month-to-month, cancel any time. The next owner will compare you to the national firms either way. The only question is what they find.
From $149a month
$249 setup on every plan (non-refundable). First month free. Month-to-month. No plan goes over $229 a month.
- Your own commercial real estate website
- Your AI marketing staff
- Track record, listings and market pages
- Built so AI can read and cite you
Questions advisors ask first.
What exactly do I get?
Your own commercial real estate website: your bio, listings, track record, case studies, market pages and service pages, plus a Deal Room for every listing. Plus your AI marketing staff, the assistants that write and update it with you. Every page is structured so prospects and AI search can read it.
Do I have to write anything?
No. You answer questions, or just record a voice note. Your AI staff writes the page. You review it before anything publishes. (Market Voice articles on the Growth and Authority plans publish for you on schedule.)
Will the AI make something up and make me look bad?
It is built not to. Most AI tools will hand you a made-up number with a straight face. Ours work under written rules: no invented numbers, no invented quotes, no invented deals, and no credentials you did not give.
Some protections are locked into the software. The facts on a listing page come from your own fields. Your brokerage details are locked. You decide if a client's name or price is shown.
Jason, our founder, spent hundreds of hours trying to break these rules before any advisor saw them.
No AI is perfect. So the last check is you. You read it before your clients do.
I'm not technical. Can I really run this?
If you can fill out a form, you can run this. You can't break it.
How long until I see my site?
Intake is a 5–10 minute chat. Our target is a preview in your hands in 3–5 business days. You finish the content with the built-in AI assistant and connect your domain in minutes.
What does it cost?
Plans run from $149 to $229 a month, with a one-time $249 setup (non-refundable). Your first month’s subscription is free. No plan goes over $229 a month. Every plan includes every platform feature.
Is there a contract?
No. It's month-to-month. Cancel any time.
Can I keep my brokerage profile and keep listing on Crexi and LoopNet?
Yes. Keep them. Your UpliftCRE site is the one place online that's yours, and it keeps your record after a listing comes down.
Will it work with my CRM?
Yes. New leads can flow to your CRM through Zapier or Make. You can export to CSV any time. We feed your CRM. We don't replace it.
Can I use my own domain?
Yes. You connect your own domain yourself, in minutes.
Will this guarantee that AI recommends me?
No. Nobody can promise that, and you should be careful with anyone who does. UpliftCRE gives AI the facts it needs to find, read and cite you. It puts your name in the running.
Read the book first.
Before UpliftCRE was software, it was a story. The Look-Me-Up Moment follows Jake Ellis, a broker four years in, as he builds a prospecting engine the hard way. Read it in one evening. Start the system Monday.