Promoting your commercial real estate agent website requires innovative strategies that set you apart from the competition. Here are 20 creative and unconventional methods to drive traffic, engage potential clients, and maximize your online presence:
1. Branded QR Codes
When dropping by local businesses, hand out business cards or flyers with branded QR codes. These codes can be scanned to take business owners directly to your website, a specific listing, or a custom landing page. Branded QR codes are not only eye-catching but also convenient, making it easy for potential clients to learn more about you instantly.
2. Augmented Reality (AR) Business Cards
Upgrade your traditional business cards with augmented reality features. When scanned with a smartphone, the card can display a 3D property tour or a video introduction from you. It’s a memorable way to impress business owners and prospects, directing them to your website for more information.
3. Interactive Email Signatures
Create an engaging email signature with a clickable banner that leads to your website. Include a call-to-action like “Explore Top Commercial Properties in [Market Area]” to entice recipients to visit your site. This tactic works especially well with cold emailing and follow-ups.
4. Custom Branded Gifts
Leave a lasting impression by giving out custom branded gifts like notepads, pens, or coffee mugs featuring your website URL. These items are practical for business owners and keep your brand top-of-mind. Plus, they’re likely to share these items with others, increasing your website’s visibility.
5. Video Business Introductions
After visiting local businesses or following up on cold calls, send personalized video emails. Introduce yourself, provide a brief overview of your services, and invite them to visit your website for more details. Personalized videos create a strong impression and humanize your outreach.
6. Host Networking Events
Organize small, exclusive networking events for local business owners and investors. During the event, you can showcase your website on a large screen, highlighting key sections like listings and success stories. This creates an opportunity for real-time engagement and drives traffic to your site post-event.
7. Customized Landing Pages
Create custom landing pages for specific industries or business types you’re targeting. When you drop by local businesses or make cold calls, direct them to these tailored pages. Personalized content can significantly increase their interest and engagement with your website.
8. Partnerships with Local Influencers
Collaborate with local business influencers who can promote your website. For instance, a well-known restaurant owner could mention your services and website in their social media posts or blog, reaching a broader audience in your market.
9. Digital Business Cards
Use a digital business card app that allows you to share your contact information and website URL electronically. When you meet someone in person or on a prospecting call, you can quickly text or email your digital card, making it easy for them to save and visit your website.
10. Targeted Direct Mail
Send out personalized, high-quality direct mail pieces with your website URL prominently displayed. Include a QR code and a compelling call-to-action, like a free market analysis or consultation. This can cut through the digital noise and capture the attention of busy business owners.
11. Pop-Up Information Booths
Set up pop-up information booths in high-traffic business areas. Use these booths to provide valuable market insights while promoting your website. Equip the booth with tablets where visitors can explore your website in real-time, driving immediate online engagement.
12. Exclusive Online Webinars
Invite local business owners to exclusive online webinars on commercial real estate trends and investment opportunities. Promote these webinars through your prospecting activities and follow-up emails, and drive attendees to your website for registration and additional resources.
13. Interactive Property Tours
Offer interactive virtual tours of your listings, which can be accessed via your website. Promote these tours when you drop by businesses or make calls, enticing potential clients to visit your site for a unique, engaging experience.
14. Client Success Walls
Create a “Client Success Wall” on your website featuring testimonials and success stories from local businesses you’ve helped. Encourage happy clients to leave video testimonials that you can show during prospecting visits and calls, directing new prospects to your website to hear these stories.
15. Localized SEO Campaigns
Run localized SEO campaigns targeting specific neighborhoods or business districts. When visiting local businesses or cold calling, mention how you specialize in their area and invite them to check out more localized content on your website.
16. Geo-Fencing Ads
Use geo-fencing technology to deliver targeted ads to mobile devices within a specific geographic area. This means that business owners and potential clients who are near your properties or within your market area will see ads directing them to your website.
17. Interactive Flyers and Brochures
Design interactive digital flyers and brochures that can be shared via email or during in-person visits. These should contain links and QR codes that lead to your website where prospects can explore more details about your services and listings.
18. Voice Search Optimization
Optimize your website for voice search, a rapidly growing trend. Ensure that local business owners can find your services easily by asking their smart devices specific questions like, “Find commercial real estate agents near me.”
19. Giving Value through Guides
Create in-depth guides or eBooks about commercial real estate investments, which can be downloaded from your website. When you visit businesses or make calls, offer these free resources as a value-add and direct them to your site to download their copy.
20. Interactive Business Showcases
Feature local businesses you’ve helped on your website and social media channels. This not only provides them with additional exposure but also demonstrates your local market expertise. During prospecting, share these showcases as examples of your work and direct new prospects to your website to see the detailed stories.
Conclusion
Standing out as a commercial real estate agent requires a creative and strategic approach to promoting your website. By leveraging a mix of innovative and traditional marketing techniques, you can significantly enhance your online presence, attract more clients, and establish yourself as a leader in your market.
At UpliftCRE, we’re dedicated to helping commercial real estate agents succeed with high-performance, SEO-optimized websites tailored to your needs. Implement these unique strategies to drive traffic and watch your online presence soar.
Here’s to your continued success in the commercial real estate industry!
About the Author: Jason Blackburn
